Best viral marketing case studies
They know great viral campaigns have loooong lifetimes.
Click to view campaign details: ml #4.
Aim for at least.To celebrate the release of the first Hobbit film, Air New Zealand released the best safety briefing of all time and secured themselves over.1M views.Ask for Feedback Many bloggers are hesitant to approach industry influencers out of fear of rejection.Click to view campaign details: ml #6.London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from the Pepsi Max Unbelievable campaign.Ronaldo, Neymar, Rooney, Ibrahimovi, Higuaín, Götze, Hazard, Silva, Pirlo, David Luiz, Iniesta, and Tim Howard all took part as kids took on their imaginary roles.This is how I've gotten people like Rand Fishkin, Ian Lurie, Sam Hurley, Calvin Lee, and Lilach Bullock to share my content.
22m views, to celebrate Mothers Day 2014, Cardstore created a viral video with a twist.
It's only 3 minutes into the 4 minute video that we are told the position is actually that of a 'mom and the viewer gets to empathise with the candidates as the realization of the role that mothers play hits home.
To promote the movie Carrie, a New York coffee shop was transformed for a hidden camera stunt to capture shoppers reactions to telekinesis.
The electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with new technology to reach millions of people.Are you going to use the FAR method to increase your traffic and social engagement?MarketingSherpa Summary: Ok, so any brand with as big a fanbase as Elvis is almost guaranteed some viral success.Virgin Record's Ben Harper Fan Campaign.The Growth Hacker's Guide to Twitter Marketing.Bodyform Responds: The Truth October 2012.A multi-faceted campaign including an app for users to create their own baby image this was a huge success.The ad helped people realise that everyone holds biases, even if they arent aware of them.Bonus bon cadeau tandem parapente TIP: How to Scale with Tailored Audiences If you do have some marketing budget to work with, you can use Twitter Tailored Audiences to get your content in front of a large "interested" audience.And, as always, our goal is to bring you proven real-life tactics you can use no matter what you're marketing.
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